Unit 1
Business Activity and the Changing Environment
Overview
This section examines the objectives of business, the business environment, and criteria for judging success The focus is on the importance of clear objectives and on how the business environment provides opportunities for, and constrains, the pursuit of these objectives.
- Primary, secondary and tertiary activity.
- Factors of production-enterprise, capital and labour
- Objectives - wealth creation, market share, profitability
- Business organisations
- Public sector organisations-local, authority, enterprises, privatisation, shareholding
Judging success - size, turnover, shareholders, number of employees, consumer reaction/satisfaction

